Volume 1, Issue No. 1 Spring/Summer, 1995
Welcome to the first edition of our preferred customer newsletter. Since
our brochure doesn't change much from one edition to the next, we plan to
use this newsletter as a way of communicating up-to-date information to you...our
valued customers.
The customer comments that you have read in our brochure are selected from
some of the many letters that we receive. This is one segment of the brochure
that will change as new customer comments are added. So, please keep those
cards and letters coming!
Our goal is to sell classically designed pumps of the finest genuine leather
at an affordable price. Although we would like to sell pumps that are
manufactured in the U.S., there are currently no manufacturers here. We have
selected footwear manufactured in Spain as the best value product. If you
have the opportunity to compare our shoes with leather shoes manufactured
in Brazil or Asia you will find that there is no contest.
Our business is growing by finding customers like you and by expanding the
number of colors that we offer in our most popular styles. We have been
considering adding a Nany-like flat or low-heeled shoe, but we have yet to
find the design that we want. We have no plan to sell handbags, boots, sandals,
or open-toed pumps.
News Notes
We remain committed to keeping the prices on our shoes as well as our shipping
and handling charges as low as possible. However, our new brochure does include
a two dollar price increase on our shoes. Sizes under 10 will be priced at
$56.00 while sizes over 10 will be priced at $66.00 per pair.
Spanish Leather has decided to change the heel shape on their Bella pumps
from the current "spike" (pictured in our brochure) to a more curvy hour
glass shape. Don't worry, the heel is still quite thin. Instead of tapering
to a 1/4" at the base, the heel tapers to 1/2". We still have some inventory
of the old shape in many sizes and colors. If you have a preference, now
is the time to place an order. The heel shape of Anna will remain the same.
Pepe Jimenez (Amour) Lola pumps were featured in the November and December
'94 issues of Mademoiselle Magazine. Black patent was featured in the November
issue and red patent was featured in the December issue.
Our best customer to date has purchased a total of 29 pairs from us! (You
know who you are.) A special thanks goes out to you. You're only 3 pairs
away from your next Frequent Buyer Program discount!
Frequently Asked Questions (FAQs)
Q: What is your most popular style?
A: Rossi is the clear-cut winner. That's one of the reasons why it is available
in more colors than any other style that we carry. Lola is a close second.
Q: Is there any possibility of offering Rossi in a spectator style?
A: According to Pepe Jimenez, the designer of this style, the shoe is too
low-cut to allow for the techniques required to manufacture a spectator pump.
Q: How do you decide which new Rossi and Lola colors to add?
A: We have had the pleasure of speaking with many of you and have written
you letters asking you to provide us with a prioritized list of colors that
you would be interested in purchasing. As these colors are added to our
inventory, we will notify you by phone or letter. If you have not sent us
your list, please do so at ASAP!
Q: What patent colors, other than black, are available?
A: Although we are currently only stocking black, other available patent
colors are: dark red, bone, white, royal blue, bright yellow, medium green,
and orange. Which, if any, of these we decide to stock will depend upon what
you want.
Q: If you're ever out-of-stock of a particular style or color, how long does
it take until your stock is replenished?
A: With Spanish Leather, out-of-stock time is rarely longer than 2 weeks.
The Amour styles can be out-of-stock for up to 60 to 90 days. However, unlike
a retail store, you will eventually get the style, color and exact size that
you are looking for.
Q: How do European sizes compare to U.S. sizes?
A: European sizes, including those from Spain, theoretically are the same
as U.S. sizes but are prefixed with a 3 or 4. For example, a European size
7 is 37. A 7 1/2 is 37.5. A 10 1/2 is 40.5. So, in European terms, the available
Amour sizes range from 33.5 through size 42. However, the reality is that
because European feet are wider than ours, there is usually a whole size
lower difference between ours and theirs. This means that if you're a size
six, you would probably take a size 35. European sizes are unavailable to
us.
Payment
For your convenience, we accept personal checks, money orders, Visa and
MasterCard. Provided that the item you ordered is in stock and if you paid
with a money order or credit card, orders are generally shipped the same
day they are received. If there is a problem with your order, we will call
you if you provide us with a work or home phone number. Otherwise, you'll
have to wait to receive a letter from us. Orders paid by personal check will
not be shipped until the check clears the bank. This typically takes 10-14
days.
Shipping, Returns and Exchanges
We always ship via 2-day priority mail unless you request an alternate shipping
method. If you do not receive your order, a letter, or a phone call from
us within 14 days of the date on your order form call us immediately so that
we can give you a status report. If we don't hear from you, within 30 days
of the order form date, we assume that your shipment was received and that
you are satisfied.
Refund requests and exchanges must also be made within 30 days of the date
on your order form. Whenever you are returning a pair of shoes to us be sure
to:
-
Include a phone number with the best time to contact you
-
Include all tissue paper, shoe sticks, extra heel tips and the original shoe
box
-
Pack the Spanish Leather or Amour shoe box in the brown shipping carton
-
Include a note requesting a refund or your exchange instructions
Classic Pumps News is published semi-regularly by Classic Pumps, a division
of Stagner Consulting Associates, Ltd. Reader comments, letters and suggestions
are welcomed. Please send them to:
Classic Pumps News
1320 S. Second Street
DeKalb, IL 60115
Telephone: (815) 748-5506
Fax: (815) 748-5507